What is Anchor Text? The 2020 Guide to Optimizing Anchor Text from www.northstarinbound.com
Introduction to Anchor Text
Anchor text refers to the clickable text that is hyperlinked to another webpage or a different section of the same webpage. It is an essential part of search engine optimization (SEO) as it helps search engines understand the context and content of the linked page. Anchor text is also known as link text, link label, or link title.
Types of Anchor Text
There are different types of anchor text, including exact match, partial match, branded, generic, and image. Exact match anchor text uses the exact keyword or phrase as the linked text. Partial match anchor text contains variations of the keyword or phrase. Branded anchor text uses the brand name as the linked text. Generic anchor text uses non-descriptive text such as "click here" or "read more." Image anchor text uses the image as the linked text.
Importance of Anchor Text
Anchor text helps search engines understand the relevance and quality of the linked page. It also helps users navigate between different pages on the same website or to external websites. Proper use of anchor text can improve the ranking of the linked page in search engine results pages (SERPs) and increase the click-through rate (CTR) of the link.
Best Practices for Anchor Text
It is essential to use anchor text correctly to avoid penalties from search engines. Here are some best practices for anchor text:
1. Use Descriptive Text
Use descriptive text that accurately reflects the content of the linked page. Avoid using generic or non-descriptive text as it may confuse users and search engines.
2. Avoid Overusing Keywords
Avoid overusing keywords in anchor text as it may be considered as spammy by search engines. Use variations of the keyword or phrase and mix it with other related words.
3. Use Branded Anchor Text
Use branded anchor text to promote brand awareness and credibility. It also helps search engines understand the brand's relevance to the linked page.
4. Use a Variety of Anchor Text
Use a variety of anchor text types to make the link profile look natural and diverse. It also helps avoid over-optimization of specific keywords or phrases.
Conclusion
Anchor text is a crucial part of SEO that helps search engines understand the relevance and quality of the linked page. Proper use of anchor text can improve the ranking of the linked page in SERPs and increase the CTR of the link. It is essential to use descriptive, varied, and natural anchor text types while avoiding over-optimization and spammy practices.
